I’m starting to really enjoy writing these posts. This isn’t something I thought I’d be saying when I started. I’ve always associated writing with work I didn’t want to do, something teachers forced upon me, or that had a rigid structure and deadline. In reality, I’m just not a big fan of rigid structures and authority (recurring theme anyone?).

This space doesn’t have any rules. I can change my mind in a flip second on the direction of a piece of even scrap this entire site if I want. …


I ended last week on a high, with a real sense of direction in what I’m doing…..today less so. I feel like this is recurring. In fact, at the start of last week I felt the same. This seems to be a cycle I fall into.

Find a process → do lots of work → find something exciting → stumble across a competitor or barrier → spiral into worry.

Last week I started looking at an idea that I thought had real legs; a marketplace for no-code templates. It was perfect. I love building with no code tools, I didn’t…


After spending a lot of time reading and ideating over the last two or three weeks, I’m finally starting to get back into a rythm of building and testing. I’ve missed this a lot. Having a lack of direction and too many options to choose from has been both mentally taxing and demotivating, but no more! For I have done the engineer thing and built a process to be creative…

I chatted about this a bit in my last post but it changes every day so I’ll recap. There are a lot of different ways to build a good business…


The last week has been interesting…

Honestly, I very naively thought that searching for something compelling and ambitious enough for me to work on was going to be easier, how wrong was I. I think this is due to a mental block I have around spending time doing hard thinking. I will quickly push it off and defer in place of some ‘actual work’, whereby I build a system to sort ideas that I don’t yet have, or do some research, answer emails.

This block seems to be stronger at my desk, and it’s the same for writing. I usually…


How did I get here?

For the last year and a half I’ve been working with a good friend on an idea we had for a business; STAND. We wanted to make smart jewellery for safety; letting people discreetly share their location or contact someone if they found themselves in an uncomfortable situation. This might be a good idea, and it might not, but I do know that it wasn’t the right idea for me. There are many reasons I say this. It could be that the similarities between the market we were targeting and me were next to nil or the fact I didn’t…


I’m going to go out on a limb and say that 70% of the the useful information that I have learned has come from the internet. I’m never not in a youtube hole or sprawling through blog posts and forums for nuggets of information. The web truly is an amazing resource that has enabled a huge democritisation of information, and I love it!

However, historically, I’ve been pretty terrible at adding to this resource; I’ve been much more of a taker rather than a giver. BUT I have also been pretty good at recording information about the things I learn…

Ben Lindsay

Marketer and startup person, figuring things out and documenting my thoughts.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store